Diwali cheer: It’s ‘not just a Cadbury ad’ as Shah Rukh Khan becomes the brand ambassador for local businesses

This Diwali Cadbury uses machine learning to recreate Shah Rukh Khan’s face and voice to promote local stores

Diwali cheer: It’s ‘not just a Cadbury ad’ as Shah Rukh Khan becomes the brand ambassador for local businesses

A still from the video. YouTube/Cadbury Celebrations

Tribune Web Desk

Chandigarh, October 24

Come October and the first sign of festivities begin not just by the well-lit, crowded markets but also those heartwarming ads on our television sets by Cadbury. Living up to the annual tradition, this Diwali the confectionery brand has decided to do something for the local businesses by making superstar Shah Rukh Khan their brand ambassador. The ad acknowledges that the small businesses and local stores have been hit hard by the covid-19 pandemic.

The ad begins with a voiceover that says,  “Big businesses and brands that suffered during the pandemic found their way back but the smaller stores still suffer.”

Watch the ad here:

In the 2.18-minute clip, we get to see many shopkeepers and small business owners which then takes the focus on Shah Rukh Khan promoting local cloth merchant, shoe shop, electronic store and the nearby kirana shop. As begin the smiles and that warm feeling of Diwali celebrations, the ad goes on to explain that it is ‘Not Just A Cadbury Ad’. It says, “Last year we helped small business through Diwali so this year we decided to bring it back.” How, the ad tells. “By making India’s biggest brand ambassador be their brand ambassador.”

The ad has used machine learning to recreate Shah Rukh Khan’s face and voice to take the local store names in ads. This means different versions of the same ad can be created therefore promoting local stores. It explains the process as it goes, “Since it is not possible to cover every local store, we give the power to the people to create their own version of not just a Cadbury ad. Any small business owner could promote their stores through their own social media networks.”

It then shows a happy shopkeeper saying ‘I can’t still believe that Shah Rukh Khan made an ad for my store. Visuals of small businessmen smiling leave you with a smile.

And as Shah Rukh Khan ends it, “The small stores around us deserve to have a Happy Diwali”.

Not a surprise that the ad has become viral. Impressed by Cadbury’s thoughtful initiative many people have shared it.

Tribune Shorts


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