Haryana Police’s social media campaigns hit 115 million views
Report shows 99% positive sentiment, strong citizen trust
Haryana Police’s campaign-led social media outreach has recorded over 115 million views, with 99% positive public sentiment, according to a Social Media Impact Report released yesterday.
The report evaluates the police force’s digital performance across platforms including X (formerly Twitter), Instagram, Facebook, online news portals and digital media. It notes that more than 110 videos were released as part of structured awareness and action-oriented campaigns. Engagement levels — likes, shares and comments — remained consistently high, while citizen support was described as “strong and visible”.
Platform-wise analysis showed that Instagram delivered maximum reach and youth engagement through reels and short videos, while Facebook demonstrated high share ability and community trust. X played a key role in media pickup and influencer amplification, while online news portals enhanced policy visibility and narrative building. Online media channels were credited with strengthening institutional credibility.
The report highlighted major campaigns such as Operation Trackdown, Operation Hotspot Domination, Haryana Drug Free, Say No to Drugs & Violence, Public Redress Campaign, Cyber Awareness Drive and Digital Arrest Awareness. These initiatives received strong public approval, high engagement and positive sentiment, while also generating “high educational value”.
Key outcomes included clear and transparent law-and-order messaging, strengthened citizen confidence, statewide awareness penetration, high media trust and a people-centric governance narrative, said a Haryana Police spokesperson.
A dedicated section on the digital influence of DGP OP Singh pointed to high leadership visibility and strong alignment of campaigns with policing goals. Governance messaging was described as “calm, firm and preventive”, with direct citizen engagement.
“The combined digital presence of Haryana Police and DGP OP Singh has successfully transformed social media into a tool of governance, awareness and trust-building,” the spokesperson added.
