Now, Kullu cap, shawl to be sold on Amazon, Flipkart

Now, Kullu cap, shawl to be sold on Amazon, Flipkart

The world renowned Kullu cap, shawl and other products made by 295 self-help groups (SHGs) of the district will now be sold on e-platforms, such as Amazon and Flipkart.

AP

Abhinav Vashisht

Kullu, January 19

The world renowned Kullu c, shawl and other products made by 295 self-help groups (SHGs) of the district will now be sold on e-platforms, such as Amazon and Flipkart. The step will lift the economy of the SHGs and provide employment to the women members on their doorsteps. Representatives of Amazon had conducted a photo shoot of various products at Kullu in December end.

Sill boost sales, give popularity

The initiative will boost sales and provide wide popularity to products unique to Kullu, giving them recognition in the national and international markets. Efforts will be made to do extensive marketing for the benefit of the SHGs. Devansh Awasthi, District mission manager, National urban livelihoods mission, Kullu

As many as 12 different products such as caps, shawls, socks, mufflers, women’s sweaters, jackets, kurtis and men’s sweaters, jackets etc, will be available on Amazon. Earlier, the products made by these SHGs were procured by the Urban Development Department, Shimla. Now, the online platforms are being provided for these. Amazon has made Kullu as the nodal centre.

Devansh Awasthi, District Mission Manager, National Urban Livelihoods Mission, Kullu, says that Kullu caps are being sold on Flipkart and the SHGs are receiving orders, too. This initiative will boost sales and provide wide popularity to products unique to Kullu, giving them recognition in the national and international markets. Efforts will be made to do extensive marketing of these products for the benefit of the SHGs, he adds.

BR Negi, Municipal Council Executive Officer, Kullu, says that the products of 172 SHGs of Kullu, 57 of Manali, 32 of Banjar and 34 of Bhuntar will be sold online. This will popularise the products and fetch the SHGs good prices. It will also increase the volume of business for the groups and strengthen their economy.

12 products to be available

  • As many as 12 different products such as caps, shawls, socks, mufflers, women’s sweaters, jackets, kurtis and men’s sweaters etc will be available on Amazon.
  • Earlier, the products made by these SHGs were procured by the Urban Development Department, Shimla.
  • The products of 172 SHGs of Kullu, 57 of Manali, 32 of Banjar and 34 of Bhuntar will be sold online.

Tribune Shorts


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