SheTravel policy in Himachal will improve occupancy: Dharamsala hotel association
The association has sought the setting up of dedicated women tourist assistance desks at key destinations
The Hotel and Restaurant Association, Dharamsala, has welcomed the state government’s proposed policy to attract solo women tourists — SheTravel — describing it as a progressive step that could increase occupancy at the Himachal’s hotels and transform the hill state into one of India’s most women-friendly travel destinations.
The president of the association Ashwani Bamba said that while the intent of the policy is commendable, its success would depend on the implementation of targeted safety measures and improvements in overall travel infrastructure.
He urged the state government to focus on enhancing on-ground security, strengthening tourist helplines, increasing police patrolling in key tourist hubs and ensuring better street lighting in popular destinations such as Dharamsala, McLeodganj and Palampur.
Bamba said the rise in independent travel among women has made safety and comfort critical priorities for the tourism sector. He said Himachal Pradesh, known for its scenic beauty and hospitality, has significant potential to attract this growing segment if adequate support systems are established.
The association has sought the setting up of dedicated women tourist assistance desks at key destinations, enhanced police patrolling at major tourist spots, installation of CCTV surveillance systems and robust emergency response mechanisms.
To build trust among travellers, it has proposed the introduction of a women-safe accommodation certification for hotels, homestays and guest houses. The certification, it said, should ensure verified staff, secure premises and the availability of women-friendly facilities, and be promoted through official tourism platforms.
The body has also emphasised the need for safe and reliable transport systems, including GPS-enabled verified taxis, women-driven cab services, transparent fare structures and an effective grievance redressal mechanism.
Calling for greater accountability in adventure tourism, the association recommended stricter regulation of trekking and allied activities, including mandatory registration of operators, guide verification and emergency support systems on trekking routes.
Bamba said the association has further proposed the development of a dedicated digital platform offering SOS services, verified listings and real-time assistance to women travellers. Improving public amenities such as well-lit streets, clean washrooms and clear signage has also been highlighted.
The association suggested regular gender-sensitisation training programmes for taxi operators, hotel staff, guides and other tourism stakeholders, along with community participation through the involvement of local women’s groups in homestays and cafés.
It also called for a fast-track grievance redressal system with designated officers in each district to strengthen accountability and build confidence among visitors.
