From Concept to Collection: The Curation of India’s Largest Online Rakhi Range at FlowerAura
As the joyous festival of Raksha Bandhan approaches, FlowerAura, India's leading gifting platform, proudly unveils the meticulous process behind curating their splendid Rakhi collection, which is the largest online Rakhi collection in India. This journey, spanning several months, involves a dedicated team of designers, artisans, and suppliers who collaborate to create Rakhis that symbolize the deep bond between siblings.
Months before the festival, FlowerAura's design team undergoes an intense planning phase. The team of designers and merchandisers conducts extensive research over several months, thoroughly analyzing popular trends, design intricacies, color palettes, materials, and various other elements. Their efforts ensure that each Rakhi resonates with both traditional values and contemporary aesthetics, making FlowerAura the ideal destination to buy rakhi online.
The process begins with the careful selection of skilled artisans from various parts of India, ensuring the inclusion of diverse cultural artistry. Numerous artisans, often engaging their families in the craft, bring traditional skills and intricate craftsmanship to life. From the vibrant streets of Kolkata, where Zari and beads Rakhis are crafted, to the royal workshops of Rajasthan and Gujarat, renowned for their majestic Meenakari Rakhis. These pieces are distinguished by their hand-painted designs, infusing each Rakhi with a unique touch of artistry and emotional depth. Handwoven threads and semi-precious stones sourced from all over India are used, adding unique touches to each Rakhi. The brand sources these finely crafted Rakhis, which are not just accessories but treasured symbols of the bond between siblings. Meanwhile, Mumbai’s modern artisans contribute contemporary styles, blending tradition with modernity.
The brand maintains regular communication and collaboration with artisans to bring the envisioned designs to life. The creation, review, and refinement of rakhi sketches are integral steps in this process.
Speaking about the intricate process, the CEO of FlowerAura, Shrey Sehgal, states, “The curation of our Rakhi collection is a testament to our commitment to quality, tradition, and innovation. We are privileged to collaborate with skilled artisans across India, whose dedication and craftsmanship bring our designs to life. This teamwork enriches our collection and supports the livelihoods of artisan families, ensuring their traditional skills continue to thrive. This collection is not just about Rakhis; it’s about celebrating the essence of Raksha Bandhan with pieces that hold deep emotional and cultural significance.”
FlowerAura’s Rakhi collection is a true celebration of artistry and tradition, crafted through months of dedicated planning and collaboration with skilled artisans. Each piece personifies the essence of Raksha Bandhan. Committed to excellence, the brand provides seamless online Rakhi delivery, ensuring each Rakhi reaches loved ones with the same love and care with which it was created.
About FlowerAura
FlowerAura, a premier online gifting platform delivering Rakhi, flowers, cakes, gifts, and hampers to over 800+ cities in India and 30+ countries worldwide. With an extensive network of fulfilment centres, channel stores, and 75+ dark stores, FlowerAura ensures extraordinary celebrations. Accessible through its website, mobile app, retail stores, and popular e-commerce platforms, FlowerAura boasts a customer base of over 10 million, promising to exceed customer expectations with a vast collection of gifts.
Media Contact :
Suman Patra
suman.patra@FlowerAura.com
+91 96500 62220
Head - Product and Marketing
FA Gifts Pvt. Ltd.
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