Blinkit, Zomato, Zepto drop 10-minute deadline after government's pressure
Blinkit changed its tagline from '10,000+ products delivered in 10 minutes' to '30,000+ products delivered at your doorstep'
The Government has asked quick commerce firms to drop their 10-minute delivery timelines, citing worker safety concerns. Union Labour Minister Mansukh Mandaviya met with representatives from Blinkit, Swiggy, Zomato, and Zepto, urging them to prioritise worker safety.
Most companies have revised their sales pitches. Blinkit changed its tagline from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep”.
AAP MP Raghav Chadha welcomed the government’s move to scrap quick commerce firms’10-minute delivery timelines, following a December 15 protest by gig workers demanding better conditions and social security.
AAP MP Raghav Chadha welcomed the move, saying it’s a “much-needed step” to ensure delivery rider safety. He thanked citizens for supporting gig workers and urged companies to prioritise human life and dignity.
Chadha said, “I’m grateful to the Central Government for removing the ‘10-minute delivery’ branding from quick-commerce platforms. This is a much-needed step, as the pressure to meet this target is real and dangerous for riders.”
He added, “Over the past months, I’ve spoken to hundreds of delivery partners. Many are overworked, underpaid, and risk their lives to fulfil an unrealistic promise. I thank citizens who stood with us – you stood for human life, safety, and dignity. To every gig worker – you’re not alone, we’re all with you.”
Satyamev Jayate. Together, we have won..
I am deeply grateful to the Central Government for its timely, decisive and compassionate intervention in enforcing the removal of the “10-minute delivery” branding from quick-commerce platforms. This is a much needed step because when…
— Raghav Chadha (@raghav_chadha) January 13, 2026
