Course Watch

JGBS launches specialisation in Media, Entertainment & Sports

Sonepat, April 19

Jindal Global Business School at the O.P. Jindal Global University (JGU) has launched a year-long course titled Specialisation in Digital Business Innovation in Media, Entertainment and Sports, which enables its students to spend a full summer doing an intensive cultural immersion experience at the iconic University of California Los Angeles (UCLA) campus in the United States.

The new specialisation was launched virtually in the presence of senior representatives including JGU Founding Vice Chancellor Prof. (Dr.) C. Raj Kumar and Prof. Rajesh Chakrabarti, Dean of Jindal Global Business School along with Jay Tucker Executive Director of the Center for Management of Enterprise in Media, Entertainment & Sports at Anderson School of Management, University of California Los Angeles (UCLA MEMES).

Founding Vice Chancellor of O.P. Jindal Global University (Prof.) Dr. C. Raj Kumar, said, “This unique program is truly multi-disciplinary and fits in very well for students across all our BBA programmes (the flagship BBA – General Management, as well as our new BBA Specialisations in Business Analytics, Family Business and Financial Markets). JGBS students will get an opportunity to gain international perspectives and benefit from cultural immersion experience on UCLA campus, scheduled for the summer of '22, subject to conditions enabling safe travel and on-campus interactions. This cultural immersion is all the more exciting and relevant given the amazing opportunities to tap the wider Los Angeles ecosystem.

Jay Tucker Executive Director of the Center for Management of Enterprise in Media, Entertainment & Sports at Anderson School of Management, University of California Los Angeles (UCLA MEMES) said: ‘We eagerly look forward to hosting JGBS students at UCLA campus for an immersive intensive 3-week cultural experience along with industry field trips, and interactions with expert guest speakers from sports, entertainment, media, and tech industries on digital business innovation issues. Students will benefit from an interesting blend of digital business insights applied in the context of the vibrant and high flux domains of media, sports, and entertainment industries.'

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