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Posted at: Aug 14, 2019, 8:14 AM; last updated: Aug 14, 2019, 8:14 AM (IST)CAREER SHORT-TAKES: IN-STORE PROMOTER

Last frontier in sales

Last frontier in sales

SP Kochhar

If any business, whether small or large, introduces a new product or services in the market then that product needs a personal demonstration to make the customers aware of it. This can be simply achieved by the marketing of products or services, in short, sales promotion. A sale is considered as the backbone of the business. It is rightly said, better the sales, better the profitability of the business.

To enhance the productivity of the business, you must increase the efficiency of the sales team. With the arrival of many mobile shops, it has become extremely difficult for mobile companies to make themselves visible on the shelves and boost their sales. In such scenario, the business mainly uses the concept of mobile in-store promoters to attract customers. The business appoints a representative of the company to the mobile shop and his major task is to make the customers aware about the product or service by offering a small sample for testing. Doing sales in this way not only helps in increasing the reach but also helps in getting immediate feedback from the customers. In short, in-store promotion is one of the popular techniques of sales promotion.

Work profile

 In the telecom industry, the in-store promoter is also known as in-shop promoter, sales representative, sales executive, and retail sales representative. An individual at this job displays and highlights the features, advantages, and benefits of the product to the customers and offers them the opportunity to touch and feel the products kept on display. He/she also respond to the customer queries related to the product or services.

The demand

The Indian mobile industry is the fastest growing industry in the world. Mobile has become the dominant device for voice, value-added services, and increasingly for mobile internet too. The telecommunications industry, which is zooming up the growth curve at a competitive pace, provides a great opportunity to the handset manufacturers. By understanding the evolution of the mobile phone market, the demand for in-store promoter in the mobile shops has increased. Only there is a need to acquire specific skills that are required to perform this job role.

Therefore, if you are looking forward to starting your career as an in-store promoter, you can take training in the in-store promoter job role of Telecom Sector Skill Council (TSSC), which is set up under Ministry of Skill Development and Entrepreneurship (MSDE), Government of India. Candidates can avail training through the registered training partners of the council present Pan India.

Educational qualification

The minimum qualification required to enroll in this job role is Plus II or equivalent and maximum qualification is graduate in any stream.

Work Experience:  0-1 years of experience is required for this job role.

Applicable National Occupational Standards

The National Occupational Standard (NOS) states the standards of performance a candidate must achieve while performing any function in the workplace. Occupational Standards are uniquely applicable both in the Indian as well as global contexts.The 3 NOS that are related to this job role are:

1. Managing the counter

2. Sale and promotion of handsets 

3. Daily reporting

— The writer is CEO, Telecom Sector Skill Council

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