MDes in User Experience

Chitkara University and ImaginXP, India’s leading UX design and design thinking certification organisation have announced the start of two-year Master of Design in UX Design. The two-year full time programme is specifically designed in collaboration with industry experts and will give an opportunity to students to work on real life design problems with the industry. The programme will be taught by industry experts, practicing UX designers and faculty in the field of UX design. The content in the programme has been designed according to the prevalent need in the industry, ensuring that students get valuable experience and are readily employed by the end of the course.

UX design is the process of creating digital products by focusing on meaningful and personal experiences. It is a field that encompasses education in design and technology to bring out easy-to-use mobile apps, web products, Augmented Reality and IoT based apps. UX designers with a focus on digitalistion and digital products are employed by all industry segments, including leading IT services, solutions, product and consulting organisations, financial services, banking, insurance, media, education, and hospitality companies. 

With more than 10 lakh jobs available in India for UX designers, this course aims at bridging the gap of trained resources in this segment. These are highly lucrative jobs, with starting salaries of Rs 6 lakh per annum. The government’s focus on Digital India and the 100 smart city project has also resulted in an increased demand of the highly skilled and creative digital roles, a demand that can be met by UX designers.

Speaking on the occasion, Dr. Madhu Chitkara, Vice-Chancellor, Chitkara University said, “Chitkara University has always been in forefront in introducing industry relevant courses and MDes in User Experience is another programme which is a perfect example of our strong industry-academia collaborations. With the advent of the digital revolution, UX design has become vital to the success of digital transition projects. In this programme, the students will learn the perspective on those elements that help companies to dramatically increase digital customer experience; which in turn will make them highly employable in the industry”.