Pan-India Common Entrance Test for media studies to be held online on Aug 14

India’s first-ever national level common entrance exam for media studies across universities will be held online on Saturday, August 14.

The AIMCET (All India Media Common Entrance Test) offers admission to the undergraduate Journalism, Mass Communication, and other media courses in various partnering Universities across the country for the current academic year and in the next academic year it will include the post-graduate media programs as well.

The test is organised by Edinbox.com, for over 30 universities across the country including MUIT Noida, Adamas University Kolkata, Uttaranchal University Dehradun, JagranLakeCity University Bhopal, Ajeenkya DY Patil University Pune, Mody University Rajasthan among several others.

The test is being guided by the recently set up Global Media Education Council (GMEC). To maintain the right balance between theory and practice in media syllabi and help develop employability in today’s time, the Global Media Education Council, a media body of educators and senior professionals has been set up earlier in 2021.

It is looking into nurturing better quality human resources for the communication domain, and will be periodically contributing its suggestions on various niche media domains for consideration of institutes. Counseling sessions too will be arranged for entry-level media learners which will assist them to make an informed choice, along with psychometric tests to judge their suitability for the profession.

Talking about the objectives, Prof K.G Suresh, Vice Chancellor of Makhanlal Chaturvedi National University of Journalism and Communication (Bhopal) and President of GMEC, said, “AIMCET is a good endeavour for upgrading the standards of media education. Global Media Education Council is a guiding force for it, and not commercially involved. GMEC is planning to bring a 75 days online event bringing the best media educators of India and the world soon to contribute to the learning of media and communication ahead.”

“AIMCET is the first national level test of its kind for the media and communication domain. We have such tests for law, medical, engineering and management, not for media till 2020,” stated Prof Ujjwal Chowdhury– Pro Vice Chancellor, PR and Media, Adamas University, Kolkata, and Secretary of GMEC.

The test involving five sections will be of total 100 marks consisting 100 objective-type questions and has to be completed in 120 minutes, which can open doors to many universities. It is to inform you that the last date to apply for AIMCET examination 2021 is 12th August 2021 and the application form costs Rs 750 only. Interested students can look up AIMCET website (www.aimcet.in) for more information and apply for the test.

Though the role of web led media has come to the forefront during the Covid-19 Pandemic, media education still follows the past and conventional methods, approaches and tools in their learning systems. Thus, it is urgently needed to upgrade our education system to suit the post pandemic circumstances in the fields of journalism, brand communication or entertainment. Therefore, newer modes of media and communication should be introduced and nurtured. TNS

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