Book Review

Revealing the dynamics of personal branding

Bloomsbury India      Pages 174; Price 399

Personal branding is a technique that plays an important role in the success of any individual. This technique involves a conscious effort to influence public opinion about an individual. But not everyone knows the ways of the corporate world. That's where ‘Brand New Start’ comes into picture as it will help one in recognising the power of personal branding. The book contains useful advice for anyone wanting to stand out in the corporate labyrinth. The book talks about ‘why’ and ‘how’ of personal branding. 

Mainak Dhar has years of experience in the corporate field, and he shares his knowledge  in the book on how the modern hiring process works. According to the book, if you are looking for a corporate job, it is necessary to have a well-curated LinkedIn profile. Fill your digital place with content that speaks about your uniqueness and value.  In short, leave your digital footprint on social media platforms especially on LinkedIn.

The book begins with an introduction where the author states his purpose of writing such a book. The author has then used the ADDA model of personal branding which also states the importance of the need to share and spread love, kindness and knowledge. With his lucid writing style, he lets the reader understand the need of appreciating self value. 

The book gives a clear guideline to the reader on how one should find inner strength, passion and how one may choose an organisation to work for, prepare the resume effectively focussing on point of difference rather than the point of parity. This book focuses on the development of our own efforts and skills. Unless we improve ourselves we can't proceed on our way to success. The investment you can do is in yourself. That is what the author has written down beautifully. 

If you are studying in college or business school and wondering what it takes to land your dream job?

Early in your career and wondering how to set yourself up for success?

Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better?

If you find yourself nodding to any of these questions, then this is the book for you.

Tribune Shorts


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