No bluffing!

Manpriya Singh

DIY spiked fanny bag, beach curls, getting backstage, gracing front row, sharing, sharing, sharing... She talks to the camera and a world of subscribers crawl out of their wardrobes.

For Scherezade Shroff, Internet has been a world comprising unexpected beginnings and overwhelming attention. Youtuber, fashion blogger, travel blogger...There are as many ways of putting together (also known as Sherry Shroff) her introduction. Pretty much like the colours and garments she puts together, rather plays with.

“I am here to connect with my subscribers. This is more of a one-on-one interaction where I’ll be sharing style tips based on their individual needs,” she shares, while in Chandigarh at Lifestyle Store for a meet and greet and also to unveil the latest collection comprising ikats, denims, Aztec prints and dark florals. Joining her is also Chandigarh- based blogger Agam Kaur and it’s a one big girl’s day out. Like it is in her videos. “When I started out, it was out of sheer concern to connect with girls, to help them feel better about themselves, dole out affordable fashion tips,” adds Sherry, of her life currently spent connecting with girls at various levels.

You got it!

Even amidst countless videos, selfies, followers and all the paraphernalia that Internet throws in the way of a Youtube star, some things are hard to miss. A background in modelling, a cameo in Bluffmaster, credits as a half marathon runner and a degree in law and we wonder what else. While nothing has ever been planned, but fashion and Youtube together clicked and how! “Right now, this is what I am and this is what I want to do. My whole aim in life is to be a Youtuber,” she shares of her full time occupation for the past two years now.

Closely follows an almost blanket ban on a lot of other possible alternatives.

“No, I don’t want to be in Bollywood or even style Bollywood stars. If I wanted to do that, I’d be doing that and not Youtubing full time.” Speaking of which, three videos each week is a lot of work. “Also because I learnt it all on my own. I produce, shoot, edit, upload...Also the equipments keep changing so you have to be one up.”

Logos and labels

Personally speaking, “I am governed completely by my mood. There are days, I feel like being girly, other days bohemian and some days even androgynous.” She adds, “I also love accessorizing and have fun styling. I could wear this with so many different things,” she points out to her grey sweatshirt casually sported with ripped denims and fish-tail braid—casual chic, comfortable and individualistic all at the same time.

No wonder, “There is nobody here I really admire for their style but I quite like the way Kate Moss and Cara Delevingne put things together. They are interesting in their style.”

During times of much ado about logos and labels, she opines, “I believe in mix and match. There has been a time when I have walked the red carpet in a dress from the market of Sarojini Nagar and nobody could believe it.”

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