Family value

‘Stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’, ‘maintain social distancing’ are the statements that one hears these days. Giving weightage and support towards the cause are stalwarts like Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee and Diljit Dosanjh. These superstars have come together in a unique short film – Family, conceptualised and virtually directed by Prasoon Pandey in collaboration with Bachchan. It shows us that staying at home, staying safe, maintaining hygiene, working from home and maintaining social distancing can be productive and should be taken in one’s stride. Through this film, Amitabh Bachchan will also unveil an initiative to support the sustenance of daily wage workers associated with the entertainment industry.

The initiative undertaken by Bachchan, We Are One, has been supported by Sony Pictures Networks India, through which the monthly ration of 1,00,000 households across the country will be funded. Through a commercial tie-up, digitally barcoded coupons will be distributed to a verified list of workers from the All-India Film Employees Confederation. Monetary help will also be extended to those in need.

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