AI systems leveraging over 50 years of PAU data can support farmers: Gosal
V-C Gosal was addressing a session under the PAU’s AI Literacy Project
Punjab Agricultural University (PAU) Vice-Chancellor Satbir Singh Gosal on Friday said Artificial Intelligence (AI) systems leveraging the university’s 50 plus years of agricultural data can support farmers in improving productivity and decision-making.
Gosal was addressing a session under the PAU’s AI Literacy Project.
The PAU, in collaboration with Aadvi Business Structures, School of Business Studies (SBS), PAU Alumni initiative, has so far reached more than 18,000 people under the project.
The beneficiaries include students, farmers, entrepreneurs, professionals and business owners. The initiative, launched by Gosal in 2025, focuses on agri-business transformation, integrating AI with agriculture, marketing strategies, digital marketing and emerging career opportunities.
During the session, Gosal emphasised the need for authentic and data-driven AI implementation in agriculture through a forecasting model. He said claims in the market regarding AI are lacking real-world application.
Ramandeep Singh, director, SBS, elaborated on how AI is reshaping agri-business models, market strategies and supply chain efficiency, and opening new avenues for students and entrepreneurs.
“The collaboration with SBS alumni highlights a strong commitment towards empowering the agri-business ecosystem with practical AI knowledge, ensuring sustainable growth, innovation and global competitiveness,” he said.
Malwinder Singh, PAU alumni and member of the Global Farmer Network, and Pavitar Pal Singh Pangli shared insights into practical AI applications in agriculture and agri-businesses. They stressed on scalable and real-world solutions that can empower farmers and entrepreneurs while connecting global agricultural knowledge with local implementation.
From the digital business perspective, Komal Chopra Lekhi, founder, Aadvi Business Structures, highlighted how AI was transforming digital marketing and revenue generation, and enabling businesses to grow through AI tools, social media strategies and a strong digital presence.
The participants were awarded digital certificates.
Surbhi Lekhi, certified AI trainer, is also a part of the initiative. Gosal appreciated the efforts of PAU alumni in supporting the university’s vision of building AI literacy and preparing individuals for future-ready agri-business and digital careers.
PAU scientist bags award
PAU scientist Shivani Rana bagged the prestigious ‘senior scientist award’ in recognition of her outstanding achievements and contributions in the field of ergonomics.
She is working under the All India Coordinated Research Project - Women In Agriculture, Department of Resource Management and Consumer Science, College of Community Science, PAU.
She got the award during the 13th international conference on agriculture, horticulture, forestry and allied sciences for sustainable Himalayan ecosystem, held at the Himalayan Forest Research Institute (HFRI), Shimla, from March 18 to March 20.
The conference was organised by the Indian Council of Forestry Research and Education, HFRI, Shimla, and the Union Government’s National Medicinal Plant Board, in association with the Society of ICAR National Bureau of Plant Genetic Resource, and the Indian Society of Agriculture and Horticulture Research Development.
