Webinar on farm products’ marketing strategies held

Tribune News Service
Ludhiana, April 30

A two-day online training programme on “Innovative marketing strategies for value-added farm products” organised by Punjab Agricultural Management and Extension Training Institute (PAMETI) concluded today.

A total of 80 extension officials from the Department of Agriculture and Farmers’ Welfare, allied departments and ATMA staff registered for the webinar. Dr HS Dhaliwal, director, PAMETI, inaugurated the webinar and explained the importance of the same.

Tarsem Singh, progressive jaggery producer from Hoshiarpur, also shared how he adopted innovative ways to market his produce and had been motivating his fellow farmers to adopt these ideas as well to sell their produce and get better income.

Dr Shalendra from MANAGE discussed new policy initiatives in emerging alternative marketing method to enhance farmers’ access to markets.

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