Digital drive to apprise youth of Gurbani

Tribune News Service

Bathinda, October 31

Sikhs have launched the first-of-its-kind digital campaign to introduce Guru Nanak’s teachings to a younger audience in India and abroad. Marketing firm MSL based in New Delhi has been engaged to create awareness about the Guru’s philosophy ahead of his 550th birth anniversary.

As per a release issued today, Dr Rajwant Singh, co-founder of the National Sikh Campaign in the US, said, “An online portal named ‘The Script of Life’ has been designed to present Guru Nanak’s ideas of enriched life to all. Guru Nanak did not belong to one community. We want people to discover Guru Nanak as a world teacher whose thoughts can bring people together and spark the joy that the world needs today. Polarisation and hate is on the rise and we need more messaging which builds harmony and love among all people.”

According to the release, the campaign will focus on driving conversations among younger audiences in the age group of 18-35 by revisiting Guru Nanak’s instructions on equality, environment, women’s empowerment, tolerance of religions and service to others. The portal will be available on social media platforms.