Mother Dairy jumps into cola-war with `lifetime' punchline

Mother Dairy, in a witty marketing move, has entered the ongoing cola war with a sharp tagline promoting milk as a lifetime beverage and as a higher alternative.

The brand’s latest campaign, “Halftime Anytime, Milk Lifetime” showcased in an Instagram post, subtly counters the recent advertising rivalry between cola giants, emphasising the long-term benefits of milk over soft drinks.

The caption read, “Tasty, healthy, delicious everytime”, resonated with many health-conscious consumers.

The Instagram post featured three glasses named, Cola 1- Halftime, Cola 2- Anytime and Milk- Lifetime.

“Won the battle clearly”, a user commented.

Another commented, “So true!”

“Now this is cool”, commented a third user.

The post has quickly gained traction, with many praising the brand’s creative take.