Norwegian striker Haaland's Russian doppelganger takes Internet by storm; fans call her his 'long-lost twin'
The Instagram video has amassed more than 110 million views and over 6.4 million likes
One of the standout players of the FIFA World Cup 2026, Norwegian striker Erling Haaland, is making headlines once again, but this time, it has nothing to do with football.
A 24-year-old Russian model, Anastasia Kostromitina, has gone viral after posting a video in which she imitates Haaland’s signature expressions, poses and mannerisms. The clip has captivated social media users, many of whom are stunned by her uncanny resemblance to the Norwegian star.
The Instagram video has amassed more than 110 million views and over 6.4 million likes.
Describing the surged internet’s fascination surrounding her resemblance as “a dream,” Kostromitina revealed that she had never followed football before people began comparing her to Haaland.
Represented by the Moscow-based MOTION modelling agency, Kostromitina has previously worked with major brands including Dyson, Uniqlo, and Clarins. She has since shared several videos recreating Haaland’s iconic goal celebrations, facial expressions and popular photographs. Social media users have pointed out that the pair share long blonde hair, sharp facial features, blue-grey eyes, and a similarly intense expression, making the resemblance remarkably convincing.
Kostromitina said the unexpected online attention turned her into a Norway supporter and said she was disappointed after Norway’s journey got halted in the tournament.
“I hope he sees my video and maybe even laugh,” she said.
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Internet reacts:
Social media users were quick to comment on the striking resemblance.
One user wrote, “Haaland’s long-lost twin.” Another commented, “Haaland’s female version.”
