Mother Dairy's new milk pouch adds touch of ‘Maa Jaisi Care’
Redesigned packaging features ‘Note of Care’ messages as Mother Dairy rolls out India's first naturally degradable milk pouch
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Redesigned packaging features ‘Note of Care’ messages as Mother Dairy rolls out India's first naturally degradable milk pouch
The chairman said the challenge was to make milk packaging eco-friendly without affecting affordability
The new packaging, to be introduced with Mother Dairy's popular cow milk variant across Delhi-NCR from June 5, World Environment Day, is designed to break down into bioavailable wax that is further decomposed by microbes in the soil, leaving behind natural elements without generating microplastics.
While flexible packaging remains critical due to its low per-unit material usage, recycling rates in India are still below 10 per cent, highlighting a significant gap
IIT Madras researchers created biodegradable packaging from agricultural and paper waste. They used fungi to grow biocomposites that are a sustainable alternative to plastic foam. This addresses both plastic pollution and the disposal of 350 million tons of agricultural waste in India annually.