119 years of Trust THE TRIBUNE

Sunday, October 31, 1999
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Interview
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Bollywood Bhelpuri
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Sugar 'n' Spice
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Now, in-your-face TV!


Illustration by Rajiv KaulDoes the Indian youth really believe in these values (or non-values) shown on ‘in-your-face TV’? The ad-guru Alyque Padamsee says: “There is a new trend in advertising with a campaign which flies in the face of tradition, is funky and controversial. It’s like a song with a care-a-damn feel which constantly appeals to young people who today, tomorrow and forever want attitude”. However, sociologists believe that this attitude, where one doesn’t value relationships, is an illusion, where one thinks the appearance is the essence, writes Aradhika Sekhon

Week Specials

Regular Features
  • TIME OFF: Pak gets a taste of its own medicine,
    by
    Manohar Malgonkar

  • YOUR OPTION: Self-sacrifice,
    by
    Taru Bahl

  • FAUJI BEAT: Marred by controversy,
    says
    Pritam Bhullar

  • SUGAR 'N' SPICE: Soups with body and soul,
    by
    Harkiran Sodhi

  • NATURE: Chimpanzees have the sense to use tools,
    by
    Nutan Shukla

  • FEEDBACK: Learning to hold out a helping hand

  • FILM & TV: Trials and travails of a family,
    by
    Mukesh Khosla

  • BOLLYWOOD BHELPURI: Who's Juhi trying to fool?
    by
    Madhur Mittal

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