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Monday, July 9, 2001

E-route to Blood Bank Society

A pioneering 36-year old society donned the cyber mantle this week. The Blood Bank Society, Chandigarh, one of the oldest philanthropic non-government organisation launched www.bloodbanksocietychandigarh.org last week.

The home page has flash animations that take you to another page divided into eight sections. The appeal to doctors’ section advises requisitioning of blood only when it becomes absolutely essential. The site recommends persuading the patient's family to donate blood themselves and not to get blood from an unknown source.


The site lays special emphasis on voluntary blood donation. Quoting a Supreme Court judgement it says that the culture of professional blood donation needs to be weeded out. The society organises youth motivation camps in colleges, high schools and youth clubs to enrol more donors in the 18 to 30 age groups and raises funds through the sale of greeting cards, Flag Day collection and souvenir ads for this noble cause.

What’s worth perusing is the section titled "Human Stories," wherein an attempt has been made to peep into the lives of some of the star donors and what prompted them to voluntarily donate blood. Now the society aims to tap the unexplored rural areas to spread the message of voluntary blood donation.

Plans are afoot to sell the voluntary blood donation cards the e- way. Cards for all occasions can be ordered online through this site. "Each card costing Rs 7 would go towards organising blood donation camps, post blood donation care of donors and spreading awareness of the need for voluntary blood donation," the portal proclaims. —TNS

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