Because then you’ll be worth dying for!

Because you don’t want to have the never-say-dye spirit.

Because everybody else is doing it. And you hate exceptions.

Because then you can wear a new look to match the days of the week. Deep plum to keep away Monday morning blues.....brazen burgundy to be in sync with Saturday night fever.....

Because you want to keep your boyfriend/girlfriend guessing about how you’ll look on the next date.

Because you don’t want people to think you’re 50 when you’re just 30.

Because you can make your guy burn with passion by sporting auburn.

Because your partner doesn’t want to sing "O, kali zulphon wale, O, albele matwale" for you. She prefers you with the more in-tune -with-the-times dark tan zulphein.

Because you don’t want people mistaking you for danseuse Chandralekha.

Because you’d rather be a dye-hard youth.