Make Your Mission Statement
by Marianne Talbot. UBS
Publishers’ distributors, New Delhi. Pages 126. Rs 125.
is an organisation’s list of values that it upholds, the
principles on which it acts and the standards it sets for itself
and by which it is willing to be judged. Several successful
business houses the world over have adopted this technique and
project themselves with a mission statement and a commitment to
uphold the values contained in it.
This book by a
freelance writer, philosopher and consultant, gives a
step-by-step description of how to write a mission statement
identifying your cherished values. More important is the process
of promoting these values. An effective mission statement, the
author emphasises, helps every person in the organisation to
live up to the values it expresses. Properly understood and
implemented, a mission statement ensures that all members strive
for the same principles and adhere to the same standards.
Some examples of
mission statements illustrate the aims and objects of different
organisations, how to achieve the objectives and the results
expected from proper implementation of the statement, and the
harm that can come from implementing it badly.
by John Bowden. UBS
Publishers’ Distributors, New Delhi. Pages 128. Rs 125.
Here is a guide
for executives who want to make their speeches effective and add
value to them. The book makes a distinction between public
speaking and professional speaking. A public speech, says the
author, who is a successful manager and a lecturer in
communication skills, is judged by the applause it draws from
the audience. But the success of a professional speech depends
on the extent to which it meets the objectives, or rather
exceeds them. A public speaker’s aim is to give his audience
what it wants, but a professional speaker gives his audience
what it needs and it is important for him to be aware of this
addresses this book to executives who want to get results and
effectively to motivate their workers, whatever the state of the
Before preparing a
speech, the executive must weigh whether it is necessary, then
put down precisely the result he wants and then be a catalyst to
achieving it. The purpose of a business speech should be not to
convince people that you are clever but to persuade them to
believe that you are right. The focus should be on the desired
by Dean Juniper. UBS
Publishers’ Distributors, New Delhi. Pages 126. Rs 125.
In this age of
frenzied competition in which market forces set the values, it
is natural for individuals to be under increasing stresses of
different kind. Such stresses are giving rise to psychological
diseases such as depression. In this book, Juniper, who is an
educational psychologist with a long association with mental
health education, has given a framework of guidance for those
who want to help themselves overcome the effects of
psychological disturbance. The author has divided the book in
two parts. The first explains what depression is, dispels
intangible myths and casts a look at thoughts, sentiments and
events that can lead to depression. The second part lists six
steps that can help overcome depression.
The book contains
29 exercises spread over 10 "action sites" which a
person encounters in a routine day. These exercises and other
self-management tips and techniques may not be a complete answer
to a person’s problems, but these can surely keep him
motivated. To that extent, they can prove useful in combination
with conventional medicine.