|  | Mike Cormack provides through this book a vital contribution to
                the dynamism and excitement of a subject like ideology and its
                relevance to cultural analysis. He draws from a range of fields
                such as journalism, television, film, fiction thereby combining
                the approaches of both the humanities and the social sciences,
                bringing an enormous array of innovative material into the
                system of critical discussion. He argues that the dissident
                individual belongs to the category of free subjectivity, a
                position from where he can analyse the Althussserian concept of
                "Ideological State Apparatus" as well as the
                "Repressive State Apparatus." One is overt, the other
                is covert, using ideology through the institutions of religion,
                education, mass media and parliamentary system to manipulate the
                public opinion. The state thus represents the dominant class
                that uses the ISA to produce the dominant ideology that is made
                up of myths and beliefs essential for the maintenance of a
                society’s hegemonic status.
 But here one has
                to be a little sceptical towards Althusser’s view of ideology
                as "a massively determining force against which individuals
                have little power to react." This would completely overrule
                the dissident voice that refuses to be silenced. Writing dissent
                has been the great instrument of intellectual freedom. It
                unlocks our full humanity going beyond the laws and conventions
                that govern civil and domestic life. And at this juncture of
                human history when we are faced by innumerable wars and
                terrorist anathemas, we are aware of dissident writings that
                remain indispensable to the realisation and defence of all those
                values that define our free will and thus ourselves. Such
                writings give access to the whole spectrum of imperialist
                intervention in different parts of the world during the last
                century. Mike Cormack makes
                it clear that ideology interacts with the cultural production of
                "meanings and value," which, according to Raymond
                Williams, use language as a material form that depends on
                "specific technologies of writing" and
                "mechanical and electronic communication systems". The
                book has the potential both to interact with and to intervene in
                central practices and beliefs of the innumerable ideologies,
                which the writer first identifies and then challenges. As is clear from
                Cormack’s arguments, the controlling ideology comes in clash
                with the marginalised voices that lead to historical change and
                cultural contradictions. It is a commitment to the
                transformation of a social and political order which is
                blatantly exploitative. The state policy uses ideology to
                reinforce power and authority. To achieve this the process of
                consolidation and containment is always at work, with an all-out
                effort by the state machinery and the various institutions to
                subvert any opposition. The tenuous relationship between power
                and subversion comes under consideration in the understanding
                and demystification of the legitimising basis of ideology. If
                the cultural materialist perspective is applied to the
                understanding of the working of ideology, it becomes clear that
                the purpose is always to bring out the restrictions and
                falsifications in human experience brought about by the dominant
                order. Politics and performance is of singular interest in the
                political interpretation of world events and the other relevant
                political documents along with any other evidence to support the
                case that rejects all essentialist views of the state
                ideological programme. For example, the repeated interrogation
                and subversion of the ideological foundations of the American
                foreign policy and the contextual influences on different
                nations that have come under western dominance go towards a
                textual reproduction of economic and political mileage. The book
                demonstrates historical and cultural change through the
                evaluation of political strategies and their reproduction in the
                mass media that particularly fosters a favourable image of the
                establishment. Thus, a selfish, political dimension of state
                politics emerges from such a study. Universal truths and trust
                in single dominant political models stand rejected by the
                cultural and political dimension of diversity. Such a method of
                oppositional politics involves the understanding of the
                historical context and a textual analysis of false beliefs
                founded on contradictions and inconsistencies that misrepresent
                political motives. For example, you speak about introducing
                democracy in Iraq, but your underlying agenda is to put up a
                favourable regime that will align itself with all programmes of
                economic gain. Ideology gives a clear overview of the
                subject along with a number of case studies from politics, and
                other cultural products for the understanding and manipulations
                of cultural phenomena where "interpellation" and
                "subject formation" become intrinsic to the
                ideological analysis of any text or audience.
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