interiors, modern living
Punjabi to go global
Ethnic interiors, modern living
Interior decor these days is no longer dull and drab. It has become vibrant with colours and traditional designs that are now the pride of every living room, says Anita Mahajan
If you think Western designs are the preferred choice when it comes to giving looks to your drawing room, think again!
Ethnic designs are making a silent entry into most of the houses here. Even NRIs are showing a keen interest in traditional art. Be it pottery in the shape of clay pots and vases or antique pieces like big wall clocks or telephones adorned with artistic wood work (reminding one of the times of oneís great-grandfather), ethnicity is making its mark on multihued furniture, lamps, curtains and paintings.
Hand-painted pots or vases decorated with marigold strings, mirrors, net and organza drapes, all are hot favourites. These can be placed anywhere from pathways or staircases to the drawing or bedrooms, says Ms Santosh, an architect and interior designer here.
Luxurious sofa sets no more sound attractive to these traditional lovers, they are now goingin for seating arrangement on floor in typical Indian style. Exquisitely rich textured fabric over mattress matching with multihued cushions in bright colours give an ethnic touch to the drawing rooms.
Gone are the days when modern art used to dominate the walls. Now, itís the turn of paintings and embroidery works in phulkari. "People have wall hangings, curtains, cushions and sofa covers embroidered with ethnic designs," says Ms Santosh. "They mostly buy paintings of a woman doing embroidery or house work. The heart-warming sceneries depicting natureís beauty are also a favourite."
The ethnic trend also includes terracotta artifacts. This pre-historic art form has its own glamour and prestige, designers say. It can be used in various formsó be it pots, wall hangings, showpieces, face-masks, toys or vases.
"People want to retain symbols of Indian culture to inspire their children", says Mr Gurinder Singh, owner of a furniture shop here. "NRIs prefer this as they donít want their kids to forget their real culture."
Furniture with bamboo or cane works are finding many takers.
"Besides imparting an ethnic flair to the drawing rooms, bedrooms and gardens, carve furniture is also cheaper,"adds Mr Gurinder Singh. "People have developed a taste for antique items. To meet the requirements, we even import some. They are costly but prices do not bother people much."
In todayís fast-paced life, home is where one wants to relax. "An ethnic feature in the interiors give a refreshing feeling," says Mr Kulwinder Singh, who has invested around Rs 50,000 in interior decoration.
Zee Punjabi to go global
Zee Punjabi President Rabindra Narayan talks to Randeep Wadehra about the channelís performance and future plans.
Why was Alpha Punjabi renamed as Zee Punjabi?
It was a part of the network exercise wherein all channels of the Zee group were brought under one parent brand umbrella. It provided better brand awareness and a collective brand identity.
Presently, what audience are you targeting? Rural, urban, housewives, or youth?
Urban Punjabi family audience.
While Khabarsaar and Parat dar Parat are good, we need quiz shows for the regionís students and youth. Comment, please.
Itís an interesting thought. We would definitely look at it.
There was a time when some really good family/social serials used to be telecast. Now music is the staple. Any special reason for this?
Both the audiences and sponsors never took to Punjabi fiction serials. The reason is obvious. The Punjabi channels could never match the production budgets and standards of Hindi channels. The Punjabi audience is also the main audience for Hindi serials and already has better quality available to them. We should offer them what others do not offer.
Presently Sajda is the only serious serial, apart from Dupatta. Would this situation continue or any changes are envisaged? Sajda is an experiment as well as the voice of our consciousness. Itís an offering by the channel to those who have made Punjabiyat what it is today. We would sure want it to continue.
While ZP has certainly impacted the Punjabi entertainment scene with its frequent music shows staged in different cities and towns of the state, how much quality local talent has it unearthed?
The mushrooming crop of Punjabi singers is ample proof of our efforts. More Punjabi albums are released every month than in any other Indian language. Our shows have put Punjabi staged entertainment at par with the mainline shows. It all encourages more local talent to come to the forefront.
In the fields of acting, direction, story and script writing much needs to be done. Would Zee Punjabi contribute in developing local talent in these fields?
We are planning to produce "made for television" feature films. The local talent would get a definite boost with the forthcoming projects.
There are any number of literary writings that can be converted into good scripts. Would something be done about these.
Zee Punjabi has in the past too produced short films and serials based on the masterpieces of Punjab. The telefilms we would be doing in the future would also be based on a few works of literary importance.
What are your plans for future?
While consolidating our presence not just in Punjab but also in the entire Northern region, Zee Punjabi is expanding fast onto the global markets. Our channel in UK has been doing extremely well and this year we have launched a dedicated Punjabi channel in USA too. This new channel is receiving very good response. More untapped global markets would be conquered this year.