Beautification Drive Day 1: Amritsar MC launches biggest civic drive to elevate its cleanliness ranking

The Amritsar Municipal Corporation has launched what it calls the biggest civic campaign to elevate city’s national cleanliness ranking and enhance its visual appeal. The initiative also aims to attract participation from residential, social and other institutions in the collective development of the city.

The campaign was officially flagged off at the iconic Golden Gate on the GT Road, the main entry point to the city. MC Commissioner Gulpreet Singh Aulakh inaugurated the campaign in the presence of religious leader Baba Kashmir Singh of Dera Baba Bhuriwale and local MLAs. Over the next seven days, the campaign will be carried out across all the city zones and will conclude at Darbar Sahib.

Speaking at the launch, Aulakh highlighted that this campaign goes beyond the usual scope of cleanliness drives. Unlike previous efforts that focused primarily on sanitation and routine maintenance, this is a comprehensive initiative involving multiple departments of the municipal corporation. The work under the campaign will include civil repairs, such as footpath restoration, fixing damaged roads, carrying out patchwork, improving central verges, and horticultural activities.

It will also address maintenance issues like cleaning sewers, repairing manhole covers and resolving streetlight faults. Additionally, the estate and advertisement departments will work to remove illegal encroachments and unauthorized hoardings that mar the city’s appearance.

He said the campaign will be carried out in collaboration with different institutions every day. He appealed to NGOs, resident welfare associations, social organisations and business communities to come forward and join hands with the municipal corporation. Interested institutions have been encouraged to visit the MC office and engage in discussions with officials about contributing to the development of their respective localities.

The MC Commissioner said the main objective of the campaign is to achieve the all-round development of the city and foster a sense of collective ownership among its residents. He added that such campaigns will continue in the future, ensuring that Amritsar not only becomes cleaner but also emerges as one of the most beautiful and well-managed cities in the country.