Amritsar: Posters, billboards deface heritage sites

The rich heritage and historical charm of the holy city is slowly being buried beneath layers of unauthorised posters and advertisements. What was once a city known for its majestic gates, grand pillars and cultural landmarks is now being defaced by political propaganda, commercial publicity and reckless promotional activities.

From the iconic gates of the walled city such as Hall Gate, Hathi Gate, Lahori Gate and Khazana Gate to the historic towers of Darwaza Sultanwind, no part of the city’s heritage seems to be safe. Posters of political parties, religious groups and private businesses have been blatantly plastered across these treasured structures.

Even the warning boards installed by the district administration, which clearly state that strict action will be initiated and fines imposed on those defacing heritage sites, are hidden beneath layers of posters. The message is lost as it is buried under the very violations it tried to prevent.

Further, the concrete pillars of elevated road, the overbridges across the bypass and other important public structures have become easy targets for advertisements. Coaching institutes, private hospitals, so-called work-from-home job providers and self-proclaimed medical practitioners have all contributed to this visual pollution.

One of the worst examples can be seen near Gobindgarh Fort, where the historic towers built in 1852 stand covered in posters for films, political rallies and questionable medical services. Proud symbols of the city’s glorious past, these towers are now symbols of its neglected present.

This unchecked defacement is not only destroying the city’s visual appeal but also casting a shadow on the experience of tourists who come here expecting to see history, not hoardings.

The Municipal Corporation, in a statement issued recently, had clarified that no individual or organisation has the right to damage public or historical property. The civic body had promised to take strict action against anyone who pastes posters, flex boards, or banners without proper permission. However, the residents are still waiting for the day when it would initiate action. “We congratulate the Amritsar Deputy Commissioner who has taken interest in restoring the glory of Hall Gate recently,” said a resident.