This Amritsar entrepreneur infused his decades-old trade with flavours

Neeraj Bagga

Tribune News Service

Amritsar, September 29

Mannu Sareen (45) has overhauled his 70-year-old family business of food chemical and preservatives. He brought this change in a short span of three years by foray into the businesss of flavoured syrups.

Belonging to the third generation of his family business, he says mocktails such as mojito, hazel nut and grenadine are new a fad among youngsters. Made from natural extracts such as vanilla, hazel nut, coffee, lemon and others, these drinks have been replacing the conventional beverages.

Flavoured syrups have been approved by the FSSAI. Qualified and trained food technologists have been hired for the project. His firm has the manufacturing unit in the designated industrial area of the city where about 25 employees are engaged in the manufacture and packaging of the product.

In addition, Mannu Sareen makes it a point to take part in relevant seminars to keep abreast with the latest trends taking place in the concerned field.

He had entered into the family business about 25 years ago. Learning the tricks of the trade, he felt that diversification was the need of the hour.

His customers are spread far and wide across districts like Jalandhar, Ludhiana, Pathankot and even Jammu and Kashmir besides the holy city. His future prospects are to increase the the production across the country. 

Drinks made from natural extracts

A third generation in his family business, Mannu Sareen (45) says mocktails such as mojito, hazel nut and grenadine are new a fad among youngsters. Made from natural extracts such as vanilla, hazel nut, coffee, lemon and others, these drinks have been replacing the conventional beverages. He brought this change in a short span of three years by foray into the business of flavoured syrups. Flavoured syrups have been approved by the FSSAI. Qualified trained food technologists have been hired for the project