Airtel, Bajaj Finance partner to create digital platforms for financial services

Telecom services provider-Bharti Airtel and Bajaj Finance, one of the largest private-sector Non-Banking Financial Company (NBFC), today announced a strategic partnership to create one of India’s largest digital platforms for financial services and transform last mile delivery.

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The one-of-a-kind partnership brings together Airtel’s customer base of 370 million, over 12 lakh strong distribution network, and Bajaj Finance’s diversified suite of 27 product lines, and distribution heft of over 5,000 branches and 70,000 field agents.

Airtel will initially offer Bajaj Finance’s retail financial products on its Airtel Thanks App for seamless and secure customer experience, and later through its nation-wide network of stores. The combined strength of the companies’ digital assets will enable Airtel and Bajaj Finance to significantly deepen penetration of financial products and services.

Gopal Vittal, Vice Chairman and MD, Bharti Airtel, said, “The combined reach, scale and distribution strength of the two companies will serve as the cornerstone of this partnership and help us succeed in the marketplace. We are building Airtel Finance as a strategic asset for the group.”