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Airtel launches AI-powered spam detection service

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In a move to curb spam calls and messages, Bharti Airtel today launched India’s first network-based AI-powered spam detection solution. The tool will alert customers in real-time to all suspected spam calls and SMSes. Besides, it would also alert customers to malicious links received via SMS. To this end, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned by an AI algorithm to caution users from accidentally clicking on suspicious links.

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The service is free of cost and will get auto-activated for all Airtel customers.

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