Consumers prefer private labels over brands: EY report

PTI

New Delhi, Updated At : 02:17 AM May 22, 2025 IST

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Indian consumers are re-evaluating their retail choices and nearly half of them are switching to private labels, according to an EY report which highlights heightened consumer expectations of value, trust and relevance from their purchase experiences. It said 52% of consumers are switching to private labels, with 70% agreeing these brands are increasingly providing better products.

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