Deployed (erstwhile Aero Armour): Strengthening India’s Defence-Inspired Fashion Movement

New Delhi, India, September 03, 2025: From supplying apparel to India’s armed forces to launching collections that celebrate the country’s proudest moments, Deployed (erstwhile Aero Armour) has emerged as a powerful homegrown fashion label blending patriotism, military heritage, and lifestyle apparel. The brand, which officially rebranded from Aero Armour to Deployed, reflects an evolution rooted in resilience and national pride. Over the years, Deployed has become a trusted partner to India’s defence community. Its apparel and uniforms are worn by regiments of the Indian Army, squadrons of the Air Force, and units of the Navy, while also resonating with civilians who seek authenticity and meaning in what they wear. Its milestones highlight this deep connection: the brand designed a commemorative cap for Prime Minister Narendra Modi on the 25th anniversary of Kargil Vijay Diwas, supported the Ministry of Defence expedition that unfurled the world’s largest Indian flag atop Mount Kilimanjaro, and launched the Kargil Collection at the War Memorial in Drass.

“Deployed is not just about fashion it is about honouring India’s spirit of resilience and courage,” said Anish Agarwal, Founder of Deployed. “Every product we create is built to reflect discipline, belonging, and pride. Our transition from Aero Armour to Deployed symbolizes readiness for the next mission, while staying true to our roots.” The company’s credibility extends into the wider cultural sphere as well. Its apparel has been worn by icons like MS Dhoni and Akshay Kumar, while collaborations with the Himalayan Mountaineering Institute (HMI) and Wildlife SOS reinforce its commitment to India’s adventure and conservation ecosystem.

Industry recognition has followed. Deployed has been honoured with accolades such as Most Admired eCommerce Company of the Year (Fashion and Lifestyle Menswear), Emerging Brand of the Year, and Most Admired D2C Brand of the Year (Activewear X Casualwear). Alongside this recognition, it has delivered strong commercial success, achieving ₹5.5 crore in sales within a single 20-day period and building a community of more than 500,000 customers worldwide.

Projected to be valued at over ₹125 crores (approximately $15 million) in the coming years, Deployed is poised to expand its footprint globally while deepening its connection to India’s defence and patriotic communities. Its growing range of t-shirts, polos, hoodies, and tactical outerwear is crafted with durability and precision, designed to serve those who carry India’s pride into every challenge.

“Deployed represents India’s spirit of courage,” Agarwal added. “It is about standing apart, with resilience and strength. Whether in the forces, on expeditions, or in everyday life, Deployed is for those who carry the heart of a soldier and the soul of an adventurer.” (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR

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