Instamart rebrands, drops ‘Swiggy’ for standalone identity

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. The move comes days after rival Zomato, which also owns Blinkit, rebranded as Eternal on the stock exchanges,...

PTI

New Delhi, Updated At : 10:52 AM May 28, 2025 IST

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity.

The move comes days after rival Zomato, which also owns Blinkit, rebranded as Eternal on the stock exchanges, with quick commerce becoming a significant driver for the firms beyond their delivery businesses. CEO Sriharsha Majety said the company expects Instamart to surpass food delivery in terms of scale.

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