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Magicpin starts selling tomatoes for Rs 70 per kg through ONDC partners

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New Delhi, July 28

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Hyperlocal e-commerce startup magicpin in a pact with NCCF has started selling tomatoes for Rs 70 per kilogram through select online platforms registered on the government-backed ONDC, the company said on Friday.

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Consumers can order tomatoes through magicpin app, Paytm, PhonePe’s Pincode, Mystore in Delhi-NCR and a select few cities under the arrangement, it said in a statement.

“We have witnessed an overwhelming response, delivering 1,000 orders across over 90 pincodes in Delhi-NCR in just two days. NCCF and ONDC’s initiative aims to stand with the consumers during challenging times,” magicpin CEO and co-founder Anshoo Sharma said.

To cater to the needs of a larger consumer base, magicpin is offering a maximum purchase limit of 2 kilogram of tomatoes at Rs 140 per user per week and those will be delivered to the doorstep of consumers.

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“On behalf of the central government, cooperatives NCCF and NAFED are already selling tomatoes at Rs 70 per kg to retail consumers through mobile vans in Delhi-NCR and a few select cities,” the statement said. 

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