Seagram's 100 Pipers Travel Gear brings together real champions of goodness to strengthen iconic 'Be Remembered for Good' brand positioning

Rs Ropes in Actor & Passionate Climate Warrior, Bhumi Pednekar; Actor & Social Entrepreneur, Kunal Kapoor; India's 'Lake Man' Anand Malligavad; and Co-Founder of a Successful Sustainable Business, Taran Chhabra, to inspire people to 'Be Remembered for Good'

GURGAON, India, Sept. 29, 2025 /PRNewswire/ -- Seagram's 100 Pipers Travel Gear, a brand celebrated for championing positive change, is taking its purpose-driven ethos to the next level. Building on its iconic 'Be Remembered for Good' messaging, the brand is showcasing real champions of goodness on the center stage. In its new brand campaign, Seagram's 100 Pipers Travel Gear features acclaimed Actor and passionate Climate Warrior, Bhumi Pednekar; Actor & Social Entrepreneur, Kunal Kapoor; India's renowned Lake Conservationist, Anand Malligavad; and environmentally conscious Co-Founder of Neeman's, Taran Chhabra.

The campaign film captures the essence of the brand's philosophy by showcasing the inspiring journeys of these real-life champions who have taken strong actions to make the world a better place.

Campaign film link: https://www.youtube.com/watch?v=JpAEbHtdcwE

Actor Bhumi Pednekar, a powerhouse of talent and a strong advocate for the environment, is a natural 'Be Remembered for Good' ambassador. Her dedication to meaningful causes and her impactful work in the film industry, along with her support to individuals & NGOs working for climate change make her a true champion of good. She has also supported grants for climate-related podcasts and documentaries, as well as organizing climate awareness events. Actor and Philanthropist Kunal Kapoor, who is associated with Ketto.com — India's leading crowdfunding platform — is recognized for his tireless work in uniting people to support critical causes. His journey, from an accomplished actor to a philanthropist, reflects the very spirit of 'Be Remembered for Good' that the campaign embodies. Anand Malligavad, a techie turned lake conversationist, whose innovations have transformed lives and industries, is celebrated for his contributions to technology and has dedicated his journey to rejuvenating lakes in the country. Taran Chhabra, the visionary Co-Founder of Neeman's, a sustainable and eco-friendly footwear brand, represents the intersection of business innovation and environmental consciousness. His work echoes the campaign's message of sustainable, positive living.

Actor Bhumi Pednekar said, "I have always believed that we can leave a positive mark on the world and in our community through our actions. I believe I have the ability to leverage my voice in order to raise awareness about climate change and inspire people to take action to protect our planet. Embracing the role of a Climate Warrior, I extend my journey beyond the spotlight. Committed to driving positive change, I lend my voice to social justice and champion sustainability for a brighter tomorrow. I believe in doing things not just for a good life but for the greater good of our world. That's why I'm excited to partner with Seagram's 100 Pipers Travel Gear for this campaign, to inspire people to make a positive impact on society."

"My story goes beyond the surface. I learn from the past and confront challenges head-on. As they say, 'With great power comes great responsibility': It's not just about my actions; it's about our collective potential for greater good. I've championed a platform that ignites compassion, transforming small deeds into profound impact. With this, I'm honored to be a part of the Seagram's 100 Pipers Travel Gear campaign," said Actor & Social Entrepreneur Kunal Kapoor.

Taran Chhabra, Founder, Neeman's, said, "Seagram's 100 Pipers Travel Gear inspires consumers to embrace goodness. In my efforts to blend success with a cause, I have transformed plastic into steps towards a better world. We are all responsible for bringing about a better world, which is why I'm thrilled to work with Seagram's 100 Pipers on this mission to do good in a way that benefits the entire globe more."

"Since 2017, I've focused on restoring Bengaluru's lakes, one at a time. I'm thrilled that this effort has had a nationwide impact on a water-scarce country. My commitment to lake revival is equaled by my passion to inspire others to join this vital cause. I'm glad to be on this journey to 'Be Remembered for Good' with 100 Pipers to create a lasting positive impact," added Anand Malligavad, leading figure in lake conservation in India.

As the campaign unfolds, it will serve as a call to action for everyone to draw inspiration from these real-life heroes and be part of the movement towards a world filled with positivity, compassion, and positive change.

Photo: https://mma.prnewswire.com/media/2784339/Seagram_Be_Remembered_for_Good.jpg

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