Sensodyne told to halt ‘misleading’ ad campaign

Tribune News Service

Updated At : 12:49 PM Mar 23, 2022 IST

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New Delhi, March 22

The Central Consumer Protection Authority has imposed a fine of Rs 10 lakh on GSK Consumer Healthcare, manufacturers of Sensodyne toothpaste, for misleading claims that the product is endorsed by dentists. The company has been asked to discontinue the misleading advertisements within seven days.

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