Advertising pioneer Vikas Sood passes away

The advertising fraternity of Chandigarh is mourning the loss of one of its stalwarts, Vikas Sood, who passed away yesterday at PGIMER, Chandigarh, after a brief illness.

He was the driving force behind Grid Advertising, a leading name in the city’s advertising and branding landscape.

The funeral will be held on August 5 at 2 pm at the Sector 25 Cremation Ground, Chandigarh.

His sudden demise has left a deep void in the professional community and his loved ones. The advertising industry, friends and colleagues remember him as a true pioneer whose contributions will be remembered for years to come, a press release said.