Samantha joins Joyalukkas as brand ambassador with Kajol

The jewellery major Joyalukkas has announced that Lady Superstar Samantha Ruth Prabhu has joined its family as a new brand ambassador, sharing the spotlight with the brand’s long-time face, Kajol.

The collaboration brings together two of India’s most admired actors, who, the company says, perfectly represent its core values of authenticity, artistry and elegance. With Samantha’s vibrant appeal and Kajol’s timeless grace, Joyalukkas aims to strengthen its connection with jewellery lovers across global markets.

The company has described the association as a “milestone moment”. Company officials said, “We are delighted to announce that Lady Superstar Samantha Ruth Prabhu has joined the Joyalukkas family as our new Brand Ambassador, sharing this prestigious space with our much-loved ambassador Kajol.”

“With Samantha’s unmatched charisma and Kajol’s timeless charm, Joyalukkas is now represented by two iconic women who truly embody our brand values of authenticity, artistry and elegance. Together, they will continue to inspire jewellery lovers across global markets and cultures,” they said.