'Bucket challenge’ to combat drug abuse

The Haryana State Narcotics Control Bureau (HSNCB) is launching a unique initiative— the 'Nasha Mukt Jeevan Bucket Challenge'.

“This symbolic campaign is designed to raise awareness, inspire action, and foster a collective commitment to a drug-free Haryana,” said OP Singh, DGP and head of the HSNCB. “The challenge encourages participants to publicly commit to a drug-free life by engaging in meaningful activities and challenging others to join.”

He said, “The challenge represents our determination to tackle the growing issue of drug abuse. This campaign goes beyond just spreading awareness; it’s about inspiring change. Every participant becomes an ambassador for a life that is ‘nayaab’—free from drugs.”

To participate, individuals will fill a bucket with dirty water, symbolising the destructive impact of drug abuse. They will then inscribe the phrase ‘Nasha Mukt Jeevan, Nayaab Jeevan’ on a piece of paper, and drain the water, symbolising their rejection of drug use.

Participants must record the activity and share their video using the hashtags #NashaMuktJeevan and #NayaabJeevan. They are also encouraged to challenge three others to participate within 24 hours.

Haryana has been grappling with a drug crisis, exacerbated by its location along key trafficking routes. Urban areas such as Gurugram and Faridabad are facing challenges with synthetic drug use, while rural regions remain vulnerable to traditional substances like poppy husk and opium. In 2024, the HSNCB registered over 3,331 cases under the NDPS Act, seized narcotics worth crores, and arrested more than 5,000 traffickers.

Over 104 de-addiction centres across the state offer counselling, detoxification, and vocational training services.

Citizens are encouraged to stay vigilant and report any drug-related activities through the confidential helpline 1933 and MANAS portal.