Liquor prices slashed in Rohtak as sales dip

Sunit Dhawan

Tribune News Service

Rohtak, May 25

Owing to the substantial drop in the demand of liquor, especially beer, due to lockdown-related factors this year, the local liquor contractors have slashed the prices in a bid to boost the sales.

Boards and banners announcing discount offers have been put up at liquor shops in Rohtak, with contractors claiming that they have cut down the rates at the retail outlets up to 33 per cent.

“There are hardly any social get-togethers or family functions. The bars are closed, and so are the hostels of universities and colleges. Hence, the sale of liquor, especially beer, has taken a huge dip these summers. We have reduced the rates considerably to push the sales,” says Sumit Soni, a liquor contractor.

Sanjay Manchanda, who works for a beer company, also maintains that the sales are down owing to the closure of bars, pubs and restaurants, besides the general economic setbacks suffered by people in general due to the lockdown.

Persons involved in liquor trade further point out that the stiff competition among the liquor contractors and illegal sale of liquor in villages and townships have also compelled the contractors to slash the prices.