Vita to launch sugar-free products, expand operations

Tribune News Service

Chandigarh, Updated At : 02:45 AM Jan 23, 2025 IST

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Haryana Cooperation Minister Arvind Sharma announced that Vita, the state’s dairy brand, will soon produce sugar-free products to cater to people with diabetes. Sharma directed the Haryana Dairy Development Cooperative Federation to enhance Vita’s product range and strengthen branding efforts to build consumer trust.

At a review meeting with general managers and CEOs of six Vita plants, the minister emphasised producing high-quality products accessible to the public. He instructed the expansion of the Jind plant to meet the rising demand for ghee and highlighted its branding potential.

Additionally, Sharma revealed plans to establish a food product testing laboratory in Karnal under the National Dairy Development Project. This initiative will support entrepreneurs by ensuring timely and advanced testing of food products.

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