Amid snowfall in Lahaul, Koksar becomes new tourist hotspot

As the winter season sets in, Koksar, a picturesque village in Lahaul and Spiti, is rapidly gaining popularity among tourists seeking snow activities. Due to the delayed snowfall in the Kullu-Manali region, tourists are increasingly turning toward Koksar, located beyond the Atal Tunnel on the Manali-Leh highway, to indulge in snow-based adventures. Recent snowfall in the Lahaul valley has made Koksar a prime destination for snow lovers, offering an array of winter activities, such as skiing, snowboarding and snow trekking.

The heavy influx of tourists to Koksar has had a significant impact on the local economy, with hoteliers in the region seeing a surge in demand for accommodations. Meanwhile, in the Kullu-Manali area, hoteliers are expressing concern over the delayed snowfall, which usually draws large crowds during the winter months. The Kullu-Manali region has traditionally been a major tourist attraction during winter. However, this year’s late snowfall has left many businesses facing a slower start to the tourist season.

Despite the challenges, the weekend rush to Manali has been significant, with the town’s Mall Road bustling with tourists. The shopping areas and eateries are crowded as visitors flock to Manali in search of an experience, even if the snow remains elusive for now. Local hoteliers are optimistic about the upcoming Christmas and New Year celebrations, as online room bookings have been steadily increasing, signalling a strong demand for accommodations.

Gajender Thakur, the chief patron of Manali Hoteliers Association, and Anup Thakur, president of the Kullu-Manali Paryatan Vikas Mandal, shared their optimism for the coming weeks. “The tourist influx is increasing day by day, and we are prepared to cater to their needs. We expect good business during the Christmas and New Year period, and all preparations are in place to ensure a memorable experience for our guests,” said Anup Thakur.

At present, hotels in Manali report about 50 per cent room occupancy, a figure that is expected to rise as snowfall in the region becomes more likely. “We are waiting for the snowfall, which will undoubtedly attract more tourists. We are hopeful that the weather will soon favour us,” Anup Thakur added.

With the festive season approaching, hoteliers in the region are eagerly anticipating a boost in tourism, even as Koksar continues to shine as a snow-filled alternative for winter travellers.