Fairs, fests backbone of rural economy: Himachal Governor

Governor Shiv Pratap Shukla today said fairs not only help in preserving folk art and culture, but also strengthen the rural economy reflecting the rich cultural heritage of the state.

He was presiding over the closing ceremony of the three-day district-level Sair fair organised at Jukhala in Bilaspur district. “Such fairs are powerful medium to bind the younger generation with their roots and to promote harmony and fraternity in the society,” Shukla said. This will give a new life to rural culture and help preserve traditions, he added.

The Governor said Sair fair offered an opportunity to the people from nearby villages to participate in a large number and make their purchases. “It also serve as a platform for income generation for the villagers,” he said.

Shukla directed the district administration to set up stalls of agriculture, horticulture, animal husbandry and banking sectors at the fair so that villagers could get information about banking facilities as well as government schemes.

Referring to the contribution of the Indian Armed Forces, the Governor said they had always played a vital role in maintaining the dignity of the nation. Operation Sindoor showcased India’s strength and commitment to root-out terrorism from the Indian soil, he added.

The Governor directed the DC to provide Rs 1 lakh through the Sair Fair Committee to women folk groups.