J&K BJP chief urge PAs of MPs, MLAs to boost public outreach

The Bharatiya Janata Party (BJP), J&K, on Sunday held a meeting with the personal assistants (PAs) of its MPs and MLAs, urging them to play a proactive role in public outreach.

The meeting was chaired by Sat Sharma, president, J&K BJP, along with general secretary (organisation) Ashok Koul and other senior leaders.

In his address, Sat Sharma said PAs serve as a vital link between the public and elected representatives. He said, “They are often the first point of contact for the people and, therefore, their conduct, responsiveness, and commitment greatly reflect the image of the public representatives as well as the party” Sharma said.

He emphasised that good behaviour, courteous communication and prompt public service must be the hallmark of every PA’s working style.

Sat Sharma highlighted that the BJP government, under the leadership of Prime Minister Narendra Modi, has launched numerous welfare schemes aimed at uplifting the poor and needy.

He said it was the duty of every PA to ensure that the benefits of these initiatives reach the last person in the queue. He asked them to coordinate with government departments to ensure that developmental works and welfare schemes are implemented smoothly and effectively at the grassroots.

He further directed the PAs to remain vigilant about the redressal of core developmental issues in their constituencies and ensure that no grievance of the common public goes unheard.

Ashok Koul, in his address, urged the PAs to work with full dedication and discipline, in line with the party’s organisational ethics.

He said their coordination with party workers and the general public determined the efficiency and image of the representatives they serve. “For the proper management of all such works, the role of PAs becomes paramount, as they help MPs and MLAs in organising and monitoring constituency activities efficiently. The behaviour of PAs and their responsiveness define the public’s faith in BJP leadership,” Koul stated.