Secy, I&B Ministry, reviews functioning of media units in J&K

Secretary, Union Information & Broadcasting Ministry, Sanjay Jaju on Saturday reviewed the functioning of Ministry’s media units in Srinagar.

An official statement said he was provided with an overview of the functioning of Doordarshan, Akashvani, Press Information Bureau, Central Bureau of Communication and Directorate of Information & Public Relations, J&K Government.

During the visit, Jaju inspected the offices of Doordarshan Kendra (DDK), Srinagar, and Akashvani Srinagar, where he held detailed interactions with officials and staff.

The Secretary laid special emphasis on the creation of more indigenous programmes and region-specific content that resonates with the cultural ethos of Jammu & Kashmir. He encouraged the teams to develop programming in local languages to enhance regional outreach and viewer connect.

Speaking on the occasion, Jaju said, “Public broadcasting in a region like Jammu & Kashmir must not only inform but also inspire. By promoting local languages, expanding news content, and leveraging our platforms, we aim to create a stronger, more inclusive media presence that truly reflects the voice and diversity of the region.”

Reviewing the functioning of Doordarshan Kendra, Jaju advised the expansion of news bulletins to keep audiences well-informed. He expressed keen interest in exploring new projects for the production of serials and films for the DD Kashir channel, highlighting the need to give a creative platform to local talent and stories.

Underscoring the importance of new-age digital platforms, Jaju stressed the need to popularise the WAVES integrated OTT app, which aggregates rich audio-visual content from across Doordarshan and All India Radio networks. He called for greater amplification and user sign-ups for the platform.

Additionally, he highlighted the strategic importance of DD Free Dish in sensitive zones like J&K.