‘Wrinkles Acche Hain’ campaign launched

Tribune News Service

Updated At : 01:31 PM May 16, 2024 IST

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Jalandhar, May 15

CT Group of Institutes has embraced CSIR’s ‘Wrinkles Acche Hain (WAH)’ campaign, which aims to promote energy-saving practices.

Inspired by the CSIR’s call to wear un-ironed clothes, it has introduced ‘Wrinkled Tuesday’ to support the cause of reducing carbon emissions. On the first ‘Wrinkled Tuesday’, CT Group employees wore un-ironed clothes, showing strong support. The campaign, led by CSIR’s first female Director General, Dr N Kalaiselvi, is part of the Swachhta Pakhwada from May 1 to 15.

It was claimed that ironing clothes emits about 200 grams of carbon dioxide per set. CT Group employees signed a pledge wall, held placards, and attended an awareness session. Dr Manbir Singh, MD of the CT Group, emphasised the importance of collective efforts in conserving energy.

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