A keen social eye

Alia , Akshay among celebs in Forbes Asia 100 Digital Stars list

Amitabh Bachchan, Shah Rukh Khan, Akshay Kumar, Ranveer Singh, Alia Bhatt and Hrithik Roshan feature in the Forbes list of Most Influential Celebrities on Social Media in the Asia-Pacific region. The list also mentions Katrina Kaif, Anushka Sharma, Jacqueline Fernandez, Shahid Kapoor, Madhuri Dixit, besides singers Shreya Ghoshal and Neha Kakkar.

In the inaugural 100 Digital Stars list, Forbes Asia highlights celebrities, who, despite cancelled physical events and activities, managed to remain active using social media to interact with their fans, raise awareness, inspire optimism and even help in causes like Covid-19 relief. The list comes without any ranking.

In the list, Big B has been credited for raising $7 million for Covid-19 relief this year.

Describing Akshay as Bollywood’s highest-paid actor, the list states that the actor donated $4 million to Covid-19 relief in India and took part in the “I for India” fundraising concert on Facebook Live in May, which raised $7 million for GiveIndia’s Covid-19 fund.

The list also includes international stars like Hugh Jackman, Chris Hemsworth, South Korean girl band Blackpink, boy band BTS; actors Mahira Khan and singers Atif Aslam, Troye Sivan, among others.

As per the list, Hrithik appeared in May’s “I for India” concert to raise funds for Covid-19 workers. His Instagram post of the event drew over 2 million views. Forbes Asia’s 100 Digital Stars list evaluated the candidates’ based on the social media reach and engagement; their brand endorsements and business endeavours. — IANS