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B Praak, Jaani launch devotional music label

B Praak

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Singer B Praak and lyricist Jaani, have launched a new record label, Kripa Records. It is a devotional music label dedicated to celebrating Indian spirituality and culture. The label’s first release features playback singer Shreya Ghoshal crooning a soulful bhajan. This collaboration brings together B Praak’s compositions, Jaani’s lyrics, and Shreya Ghoshal’s voice. The track will be released on January 27.

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About the venture, B Praak shared, “Devotional music has always held a special place in my heart. It’s a genre I’ve been deeply attached to, and I’ve always felt a sense of peace and purpose when creating or listening to devotional songs. With Kripa Records, I wanted to take this personal connection and transform it into an entrepreneurial journey”.

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