Rohit Roy to float a clothing line
Unlock Exclusive Insights with The Tribune Premium
Take your experience further with Premium access. Thought-provoking Opinions, Expert Analysis, In-depth Insights and other Member Only BenefitsActor Rohit Roy is all set to launch his youth fashion line through Styched Life, which is an exclusive merchandising initiative by Styched. It focuses on promoting Indian artistes. Rohit’s collection consists of a quirky and fresh assemblage of his trademark dialogues like ‘Ay Ganpat Chal Daaru La’ from ‘Shootout at Lokhandwala’ and ‘Touching Feeling Re’ from movie Kaabil, while also an interesting range of inspirational apparel around Fitness and Grunge motorcycling.
It aims to strike a chord with the age-group from 18-35 years.
Commenting on the launch, Rohit Roy says, “Extremely happy to join hands with Styched to launch my own clothing line, starting with a collection of t-shirts to make your summer brighter and cooler. It has been my dream for a while now.”
Besides Rohit, Styched Life has tie-ups with more than 100 renowned artistes, celebrities and rock bands of India ranging from Underground Authority, PETA, Baba Sehgal, among others.