Karnataka govt appoints Tamannaah Bhatia as KSDL brand ambassador

PTI

Updated At : 05:39 AM May 24, 2025 IST

Tamannaah Bhatia. PTI FILE

Unlock Exclusive Insights with The Tribune Premium

Take your experience further with Premium access. Thought-provoking Opinions, Expert Analysis, In-depth Insights and other Member Only Benefits

Yearly Premium ₹999 ₹349/Year

Yearly Premium $49 $24.99/Year

The Karnataka Government has appointed Bollywood actress Tamannaah Bhatia as the brand ambassador of Karnataka Soaps and Detergents Limited (KSDL), which manufactures Mysore Sandal Soap.

The state government’s order issued on Wednesday said Bhatia has been appointed as the brand ambassador for two years and two days at a cost of Rs 6.2 crore.

The decision drew flak from certain sections of society who questioned her appointment. “When local Kannada young actresses like @AshikaRanganath could be taken as brand ambassador why appoint and promote Hindi ones?” a woman questioned the decision on ‘X’.

The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist, and is run by a trust comprising five eminent persons as trustees.

The Tribune, the largest selling English daily in North India, publishes news and views without any bias or prejudice of any kind. Restraint and moderation, rather than agitational language and partisanship, are the hallmarks of the newspaper. It is an independent newspaper in the real sense of the term.

The Tribune has two sister publications, Punjabi Tribune (in Punjabi) and Dainik Tribune (in Hindi).

Remembering Sardar Dyal Singh Majithia

Designed and developed by : SORTD

Unlock Exclusive Insights with The Tribune Premium

Suggested Articles